“The important thing for us was that we needed an easy-to-use, robust digital signage solution that we could comfortably manage from our central offices, and of course, one which could fit to our low advertising budget.
The screens help us try to cross-sell and up-sell products. Most customers come into the store to pick up their order, so they have already ordered their main course. We try to up-sell side dishes and drinks, etc. As well as this, the screens also provide customers with something to look at while their order is packaged.”