Midas Digital Signage For Automotive Center
In a competitive and service-focused automotive industry, customer engagement and communication are critical. Midas France—a leader in car maintenance services—recognized the need for a modern, dynamic way to inform and entertain customers during their service visits. By adopting Digital Signage OS as their digital signage platform, Midas was able to overhaul their in-store experience with visually engaging, customized multimedia content across all their centers—boosting upsell opportunities and enhancing customer satisfaction.
About Midas
Midas is a trusted name in the automotive sector, offering a wide range of routine maintenance services including tire checks, brake replacements, exhaust servicing, steering, and suspension repairs. With strong technical expertise that spans all car brands and generations, Midas France combines technical precision with excellent customer care. The company operates both corporate-owned and franchised service centers across the country.
The Need
Before discovering Digital Signage OS, Midas France initially experimented with a Samsung solution but found it too complex and beyond their budget. Based on a recommendation from Midas Belgium, who were already using Digital Signage OS successfully, the French team decided to schedule a product demo. Impressed with its capabilities and affordability, they quickly rolled it out without needing a major investment, thanks to its competitive pricing.
Crucially, Midas leveraged Digital Signage OS as a powerful promotional tool, displaying multimedia content in their auto service centers to enrich the customer experience. They made full use of the platform’s customizable Playlist feature, enabling them to integrate images, videos, audio, web pages, and apps seamlessly.
By combining existing media with the platform’s free built-in apps, they were able to broadcast real-time traffic updates, weather, news, service alerts, and social media feeds—all alongside branded promotional content.
The Raspberry Pi hardware offered by Digital Signage OS was particularly beneficial due to its durability and compact size. It offered a clean, plug-and-play installation behind the screens. Ultimately, Midas France gained the ability to manage and schedule content remotely with ease, using Digital Signage OS’s intuitive web portal—ensuring consistent, professional messaging across all of their service locations.
“Digital Signage SO is very simple to deploy, because of the ease of connection, the ease of implementation and, above all, because everything is automatic. What I like best about Digital Signage OS is the implementation of videos, and, especially, the implementation of videos in playlists: it’s disconcertingly easy and flawlessly efficient.”
A. DIMITROV – IT Manager specializing in Retail
The Result
Today, Midas France operates Digital Signage OS on 225 screens across 119 locations. By leveraging Digital Signage OS, they’ve taken their customer marketing to the next level—using dynamic custom playlists, videos, and apps to captivate their audience. This strategic upgrade has directly contributed to increased sales of additional services and boosted overall customer engagement within their service centers.
“Why choose Digital Signage OS? For its user-friendliness, its price, its support, and, I would add, also for its effectiveness.”
A. DIMITROV – IT Manager specializing in Retail
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