Digital Signage Solution For Internal Communication: Delta Airlines
Explore why Delta Airlines chose our Content Management System as their transportation digital signage solution. This study reveals how they centralized internal communication across airports and employee support centers.
About Delta Airlines
Founded in 1924 as a crop-dusting operation, Delta Airlines has evolved into a major player in global aviation. Serving over 160 million passengers annually, Delta and its regional affiliates operate 5,400+ flights daily to more than 310 destinations in over 50 countries.
The Need
Before 2017, Delta’s internal communication relied heavily on printed bulletin boards—a slow, inefficient, and outdated method that could not keep pace with the airline’s high-speed, data-driven environment. These physical boards were often obsolete the moment they were posted.
The airline needed a digital solution that was:
- Simple to use and quick to deploy.
- Rich in features but budget-conscious.
- Capable of delivering real-time updates to dispersed teams.
Delta’s core communication objective was clear: ensure that flight attendants and ground staff had instant visibility into vital performance metrics and company-wide KPIs, delivered from a centralized source.
“For so long we relied on printed materials, or emails, or other analogue ways to display data and information about how each of our individual locations were performing. We desperately needed to digitize with a solution that would be easy-to-use, scalable, and sensitive to our limited budget. In the end, this digital signage solution turned out to be the perfect partner for us to achieve all of those goals.”
IFS Field Support Manager
The Solution
Delta Airlines tested multiple digital signage providers, citing it as the “best all-around solution” for their needs. Digital Signage OS offered a cloud-based, easy-to-use platform that allowed Delta to roll out and manage content from a central location while providing live dashboard displays at each of its airport and staff bases.
Delta displays critical operational data such as:
- On-time performance and scheduling statistics
- Safety metrics and accident rates
- Base-specific goals and inter-base performance comparisons
This digital signage initiative became a central part of Delta’s internal communications transformation, ensuring that front-line teams, management, and corporate departments all had access to the same, real-time performance insights—without relying on outdated, manual processes.
“We were impressed so much from day one. It really solved our problem in a definitive way by helping us move away from the “bulletin board” culture. It’s so easy for us to use and update key data and display it in real time – we absolutely love the system. Another important thing for us is the customer service and tech support. Response times are incredible, and the team is always open to adding new features that we might need.”
IFS Field Support Manager
The Result
By sharing critical data and performance metrics across multiple locations, Delta’s flight attendant teams have significantly improved their day-to-day efficiency. They stay consistently updated on operational statuses and can easily compare performance with other bases. This visibility enables quicker identification of areas that need improvement and allows for more accurate recognition of top performers. At the same time, senior management enjoys real-time, straightforward insights into what’s happening at each site at any moment.
Ultimately, Digital Signage OS enabled Delta to seamlessly transition from analog to digital in a vital internal communication process. Now, essential information is delivered to the right people, exactly when and where it’s needed—without complications. The platform also relieved sales and marketing teams from the time-consuming task of preparing and maintaining analog bulletin boards, as well as sending frequent email updates. In short, the move to Digital Signage OS has boosted productivity and communication across the board.
“My favorite thing? If I could only mention one thing (because there are many), it would have to be the ease of use and simplicity of the system. What really helps us resource-wise and for efficiency is the support we get. The responsiveness of the team when we want a new feature, enhancement or need to solve an issue is always lightning fast.”
IFS – Program Leader
Get Started with Digital Signage OS
Unlock the power of digital signage with our easy, professional, and affordable cloud-based solution.