Digital Signage For Football Club – R.S.C. Anderlecht
This case study highlights how R.S.C. Anderlecht revolutionized both internal communications and in-stadium advertising through the implementation of Digital Signage OS. The platform proved to be a game-changer—not only enhancing communication between players and staff, but also significantly boosting revenue via sponsor-driven content on digital screens throughout the stadium.
About R.S.C. Anderlecht
The Belgian professional football club is based in Anderlecht, Brussels-Capital Region. Playing in the Belgian Pro League, the club is the most successful Belgian football team in European competitions and the Belgian Pro League (34 championship wins).
The Need
R.S.C. Anderlecht was looking for a digital signage solution that could be seamlessly integrated across their stadium and internal club facilities. Their goal was to manage and display sponsorship advertisements on 140 stadium screens, as well as deliver essential updates to players through locker room displays, including schedules and operational info.
The Solution
Didier Desmet, the club’s IT Manager, discovered Digital Signage OS while researching Raspberry Pi–based solutions. After testing several alternatives, Digital Signage OS stood out as the most comprehensive and user-friendly option. One major incentive was the opportunity to access a fully functional setup with the first player unit available for free.
By adopting the cloud-based content management system offered by Digital Signage OS, the club achieved the flexibility to design, schedule, and manage three types of content across three different locations. The IT department could quickly upload and run any content produced by the media team—from PDFs to YouTube videos—on locker room screens used by the players.
The system streamlined content updates for staff, enabling them to tailor team-specific content such as training times, meal schedules, and medical check-ups. The same system was also used to manage match-specific sponsor ads shown throughout the stadium, allowing R.S.C. Anderlecht to increase revenue and optimize digital ad space across high-visibility digital totems. The centralized platform made it easy to remotely manage all digital signage content from a single interface.
“For me, the easiest thing is to be able to use Digital Signage OS anywhere in the world, because I can say to my colleagues: “I’m not here for the next game, but I’m going to prepare and do my job for the game.” I can do everything remotely.”
DIDIER DESMET
IT Manager, R.S.C. Anderlecht
The Result
By deploying Digital Signage OS in two distinct use cases—external stadium advertising and internal staff communications—the football club saw powerful results. The platform successfully delivered targeted messaging in both environments. Overall, Digital Signage OS helped the club modernize its communication infrastructure, drive fan and player engagement, and unlock new revenue opportunities through digital advertising.
“The number-one reason is, in my opinion, is the fact that it’s very complete. We’re very happy with the Raspberry system, it doesn’t take up much space, it’s not very expensive in terms of investment. It allows us to do Digital Signage at a decent price.”
DIDIER DESMET
IT Manager, R.S.C. Anderlecht
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